Writing & Career Services
For Interview-Generating Resumes that Position Candidates in the Top 2%!
“Personal Branding is an essential career and reputation management marketing tool that creates a successful, credible identity so hiring managers who view your brand know your value proposition and return on their investment and are compelled to seek you out over others."
— Evelyn Salvador, Personal Branding Pioneer, Certified Resume Writer & Career Coach, Industry Leader & Published Author of Resume & Career Books
Like Business Branding, Personal Branding is essential to achieve (career) success and (personal) growth. Personal Branding helps position jobseekers in the top 2% of candidates. Identifying your Personal Brand will help you sell yourself to prospective employers and increase your salary potential.
Branding differentiates you from your competition based on the value proposition you have to offer an employer. Personal Branding is so essential to all career-minded people today. Evelyn Salvador helps you identify, define, build, and market the brand called "you" so you can achieve ultimate personal and career success!
Whether or not you are consciously aware of your brand, you already have one. You are your own brand—your own unique, authentic self. It is who you are and how others view you. By having it defined and developed in writing, presenting it online, and managing it, you convey your brand (your perceived value) to others by way of the benefits and value proposition you offer.
Developing a strategy that uniquely positions you differently from your competition helps to establish you as an expert and thereby increases your notoriety, builds a solid reputation in your field, and helps you earn more. A well-defined brand is sought after and brings opportunities your way by positioning you in the top percentage of candidates.
As a Personal Branding Pioneer (five years before the term was even coined), Evelyn Salvador will successfully brand you by identifying and defining what you have to offer (your assets), determining the benefits of your assets (features) that help you solve problems in your field of expertise, garnering what your unique competitive edge is over others, then focusing that message on what you stand for: your value proposition and return on investment to your prospective employers.
She will articulately write your Personal Brand Biography that you can use as an Interview Leave-behind, for your Web Portfolio, as a Sell Sheet for trade and other events, and for anywhere your message can be conveyed.
Take note of how all five elements of personal branding are included along with their matching achievements for this realtor.
Personal Branding Pioneer, Evelyn Salvador, takes you through the 5 critical elements of successful branding and secret visual tactics not seen anywhere else to position jobseekers above other candidates. This book includes customizable paragraphs for your Branded Bio, LinkedIn Profile, and Professional Summary—even your Elevator Pitch and Tagline—and much more!
It covers numerous effective personal branding strategies that can be used for all professions, including sections on Testimonial Excerpts, Mission Statements, Brand Color(s), Occupational Icons™, Graphic Elements, Photo and Art Images, Work Samples, Work-in-Action Photos, Success Stories, Case Studies, Charts and Graphs, Career Portfolios, Portrait Shots, Font Selection, Letterhead, Business Cards, Your Online Identity, Social Networking, Blog Development, Web Portfolios, Personal Logos, Personal Attributes, StoryClips™, and more.
